000 00696nam a22001817a 4500
008 201020b ||||| |||| 00| 0 eng d
020 _a9780749478438
041 _aEnglish
082 _a658.872 RYA
100 _aRyan, Damian
245 _aUnderstanding digital marketing :
_bmarketing strategies for engaging the digital generation /
_cDamian Ryan.
250 _a4th edition
260 _aNew Delhi :
_bKogan Page,
_c2017.
300 _axxxv, 424 p. :
_bill. ;
_c24 cm.
500 _aRevised edition of the author's Understanding digital marketing, [2014] Includes bibliographical references and index.
650 _aInternet Marketing.
_aSocial Media
_aStrategic Planning
942 _c1
999 _c14838
_d14838