000			01424nam a22002177a 4500
008			190419b xxu||||| |||| 00| 0 eng d
020			_a9788126576852
041			_aEnglish
082			_a658.4034 ISS
100			_aIsson, Jean Paul
245			_aUnstructured data analytics : _bhow to improve customer acquisition, customer retention, and fraud detection and prevention / _cJean Paul Isson
260			_aHoboken, New Jersey : _bWiley, _c2018.
300			_axxiii, 408 p. : _bill. ; _c24 cm.
505			_aChapter 1: The Age of Advanced Business Analytics -- Chapter 2: Unstructured Data Analytics: The Next Frontier of Analytics Innovation -- Chapter 3: The Framework to Put UDA to Work -- Chapter 4: How to Increase Customer Acquisition and Retention with UDA -- Chapter 5: The Power of UDA to Improve Fraud Detection and Prevention -- Chapter 6: The Power of UDA in Human Capital Management -- Chapter 7: The Power of UDA in the Legal Industry -- Chapter 8: The Power of UDA in Healthcare and Medical Research -- Chapter 9: The Power of UDA in Product and Service Development -- Chapter 10: The Power of UDA in National Security -- Chapter 11: The Power of UDA in Sports -- Chapter 12: The Future of Analytics.
650			_aManagement -- Statistical methods.
650			_aDatabase management.
650			_aBig data.
650			_aData mining.
650			_aCustomer relations.
942			_c1
999			_c14690 _d14690