000			01407nam a22002297a 4500
008			190308b xxu||||| |||| 00| 0 eng d
020			_a9789352809585
041			_aEnglish
082			_a658.8 PAR
100			_aParvatiyar, Atul
245			_aHandbook of advances in marketing in an era of disruptions : _bessays in honour of Professor Jagdish Sheth / _cedited by Atul Parvatiyar, Rajendra Sisodia
250			_a1st edition
260			_aNew Delhi : _bSAGE Publications India, _c2019.
300			_axxxix, 650 p. ; _c25 cm.
500			_aIncludes bibliographical references.
505			_aCover Contents List of Tables List of Figures List of Abbreviations Foreword: My Reflections about Jagdish Sheth Preface PART I: Rethinking and Re-envisioning Marketing Chapter 1: Reimagine Marketing Chapter 2: Daring to Understand and Change Thinking Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplace s Chapter 4: Advancing the Study of Marketing's Impactson Society Chapter 5: Sh ould Government Regulate Questionable Goods and Services? Chapter 6: The Historical Roots of Marketing's Badge of Infamy PART II: Marketing for a Better World 67 More...
650			_aMarketing.
650			_aMarketing -- Management.
700			_aSheth, Jagdish N. -- honoree.)
700			_aSisodia, Rajendra -- editor
942			_c1
999			_c14679 _d14679