000 00810nam a22002177a 4500
008 190222b xxu||||| |||| 00| 0 eng d
020 _a9788126548620
041 _aEnglish
082 _a658.8 WIN
100 _aWinston, Wayne L.
245 _aMarketing analytics :
_bdata-driven techniques with Microsoft Excel /
_cWayne L Winston
260 _aNew Delhi :
_bWiley,
_c2014.
300 _axxx, 690 p. :
_bill., charts ;
_c24 cm.
500 _aIncludes index.
505 _ahttps://www.worldcat.org/title/marketing-analytics-data-driven-techniques-with-microsoft-excel/oclc/862759703
650 _aMicrosoft Excel (Computer file)
650 _aMicrosoft Excel (Computer file) -- Guidebooks.
650 _aMarketing research -- Data processing.
650 _aElectronic spreadsheets.
942 _c1
999 _c14671
_d14671