000			01382nam a22002537a 4500
008			190220b xxu||||| |||| 00| 0 eng d
020			_a9788126559657
041			_aEnglish
082			_a005.74 SCH
100			_aSchmarzo, Bill
245			_aBig data MBA : _bdriving business strategies with data science / _cBill Schmarzo
260			_aNew Delhi : _bWiley, _c©2016.
300			_axxvii, 283 p. : _bill. ; _c23 cm.
440			_aWiley big Data Series
500			_aIncludes index.
505			_aBusiness potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.
650			_aBusiness intelligence -- Data processing.
650			_aBusiness planning -- Statistical methods.
650			_aData mining.
650			_aManagement -- Data processing.
650			_aBig data.
650			_aBusiness -- Data processing.
942			_c1
999			_c14661 _d14661