000 00971nam a22001937a 4500
008 190220b xxu||||| |||| 00| 0 eng d
020 _a9780062312778
041 _aEnglish
082 _a658.4012 MOO
100 _aMoore, Geoffrey A.
245 _aInside the tornado :
_bstrategies for developing, leveraging, and surviving hypergrowth markets /
_cGeoffrey A. Moore.
250 _a1st Collins Business Essentials edition.
260 _aNew York :
_bCollins Business Essentials,
_cc2005.
300 _axxiv, 244 p. :
_bill. ;
_c21 cm.
500 _aOriginally published: New York : HarperBusiness, c1995. With a new "Author's note." Includes index.
505 _aHypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.
650 _aHigh technology industries -- Marketing.
942 _c1
999 _c14656
_d14656