000 00645nam a22001577a 4500
008 190218b xxu||||| |||| 00| 0 eng d
020 _a9780071332484
041 _aEnglish
082 _a658.406 KLA
100 _aKlaff, Oren
245 _aPitch anything :
_ban innovative method for presenting, persuading and winning the deal /
_cOren Klaff
260 _aNew York :
_bMcGraw-Hill,
_c2011.
300 _a225 p. ;
_c24 cm.
505 _aThe pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.
942 _c1
999 _c14650
_d14650