| 000 | 00473nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 180214s2009 xx 000 0 und d | ||
| 020 | _a9780749453862 | ||
| 082 |
_a658.8 _bMCD |
||
| 100 | _aMcDonald, Malcolm | ||
| 245 | _aMarketing accountability : how to measure marketing effectiveness | ||
| 250 | _a2009 | ||
| 260 |
_aNew Delhi _bKoganPage |
||
| 300 | _aviii, 293 p. | ||
| 650 | _aMarketing Management | ||
| 906 |
_a25 _bMarketing & Entrepreneurship _cProf. Vijay Rego |
||
| 999 |
_c14264 _d14264 |
||