| 000 | 00634nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 180214s2009 xx 000 0 und d | ||
| 020 | _a9780749453862 (pbk.) | ||
| 041 | _aEnglish | ||
| 082 | _a658.8 MCD | ||
| 100 | _aMcDonald, Malcolm | ||
| 245 |
_aMarketing accountability : _bhow to measure marketing effectiveness / _cMalcolm McDonald, Peter Mouncey |
||
| 260 |
_aNew Delhi : _bKoganPage, _c2009. |
||
| 300 |
_aviii, 293 p. : _bill. ; _c24 cm. |
||
| 650 |
_aMarketing Management. _aMarketing cost effectiveness. |
||
| 700 | _aMouncey, Peter | ||
| 906 |
_a25% _bMarketing & Entrepreneurship _cProf. Vijay Rego |
||
| 942 | _c1 | ||
| 999 |
_c14263 _d14263 |
||