000 00426nam a2200157Ia 4500
008 180214s2015 xx 000 0 und d
020 _a9788126548521
082 _a658.8
_bCAP
100 _aCapon, Noel
245 _aManaging marketing: a concise approach
250 _a2015
260 _aNew Delhi
_bWiley
300 _axxvii 449 p.
650 _aMarketing Management
906 _a25
_bMarket and Research
_cProf. D N Murthy
999 _c14078
_d14078