000			02547nam a2200217Ia 4500
008			180214s2014 xx 000 0 und d
020			_a9780753555194 (pbk.)
041			_aEnglish
082			_a658.15 THI
100			_aThiel, Peter
245			_aZero to one : _bnotes on start ups, or how to build the future / _cPeter Thiel with Blake Masters.
260			_aLondon : _bVirgin Books, _c2014.
300			_a210 p. : _bill. (black and white) ; _c23 cm.
500			_a Includes index.
500			_aThat rare thing ; a concise, thought - provoking book on enterpreneurship' The Times.
505			_aSummary: "EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. "Thiel starts from the bold premise that we live in an age of technological stagnation, even if we're too distracted by our new mobile devices to notice. Progress has stalled in every industry except computers, and globalization is hardly the revolution people think it is. It's true that the world can get marginally richer by building new copies of old inventions, making horizontal progress from "1 to n." But true innovators have nothing to copy. The most valuable companies of the future will make vertical progress from "0 to 1," creating entirely new industries and products that have never existed before. Zero to One is about how to build these companies. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. They will escape competition altogether, because their businesses will be unique. In today's post-internet bubble world, conventional wisdom dictates that all the good ideas are taken, and the economy becomes a tournament in which everyone competes to reach the top. Zero to One shows how to quit the zero-sum tournament by finding an untapped market, creating a new product, and quickly scaling up a monopoly business that captures lasting value. Planning an escape from competition is essential for every business and every individual, not just for technology startups. The greatest secret of the modern era is that there are still unique frontiers to explore and new problems to solve. Zero to One shows how to pursue them using the most important, most difficult, and most underrated skill in every job or industry: thinking for yourself"-- Provided by publisher.
650			_aBusiness. _aComputer software industry. _aInnovationsmanagement. _aLogiciels Industrie. _aNew business enterprises. _aNouvelles entreprises.
700			_aMasters, Blake -- author
906			_a25% _bBusiness Design _cProf. Mohan Chandra
942			_c1
999			_c13800 _d13800