000			02587nam a2200217Ia 4500
008			180214s2011 xx 000 0 und d
020			_a9788126535859 (pbk.)
041			_aeng.
082			_a658.8 LAN
100			_aLangton, David
245			_aVisual marketing : _b99 proven ways for small businesses to market with images and design / _cDavid Langton and Anita Campbell.
250			_a1st ed.
260			_aNew Delhi : _bWiley, _c2011.
300			_axix, 236 p. : _bill. ; _c18 x 26 cm.
500			_aIncludes bibliographical references (p. 212-222) and index.
505			_aSummary: "Effective creative strategies for business owners or marketers Whether it's on the web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and stunts. In this compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to mom and pops. Anita Campbell, an internationally known small business expert, reaches over 1 million small business owners and stakeholders annually.Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers"-- Provided by publisher.
650			_aSmall business marketing. _aMarketing. _aMarketing--Graphic methods. _aBusiness & Economics.
700			_aCampbell, Anita.
906			_a25 _bBusiness Design _cProf. Mohan Chandra
942			_c1
999			_c13796 _d13796