000 00446nam a2200157Ia 4500
008 180214s2016 xx 000 0 und d
020 _a9788126563418
082 _a659.1
_bWIN
100 _aWind, Yoram
245 _aBeyond advertising : creating value through all customer touchpoints
250 _a2016
260 _aNew Delhi
_bWiley
300 _axxiv, 261 p.
650 _aAdvertising
906 _a25
_bBusiness Design
_cProf. Mohan Chandra
999 _c13791
_d13791