000			01299nam a2200193Ia 4500
008			180214s2017 xx 000 0 und d
020			_a9788126567355 (pbk.)
041			_aEnglish
082			_a658.3 MOS
100			_aMosley, Richard.
245			_aEmployer branding for dummies / _cRichard Mosley, Lars Schmidt.
260			_aNew Delhi : _bWiley, _c2017.
300			_a340 p.
505			_aEmployer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones.
650			_aFinance. _aResearch.
700			_aSchmidt, Lars.
906			_a25% _bFinance _cProf. Madhavi Lokhande
942			_c1
999			_c13760 _d13760