000			01777nam a22002417a 4500
008			180124b xxu||||| |||| 00| 0 eng d
020			_a9780978843106 (pbk.)
041			_aEnglish
082			_a659.1 PAC
100			_aPackard, Vance
245			_aThe hidden persuaders / _cVance Packard ; with an introduction by Mark Crispin Miller.
260			_aBrooklyn, New York : _bIg Publishing, _c©2007.
300			_a240 p. ; _c21 cm.
500			_aOriginally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.
505			_a1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ... and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.
650			_aAdvertising -- Psychological aspects.
650			_aConsumers -- Psychology.
650			_aAdvertising, Political.
650			_aPropaganda.
650			_aControl (Psychology)
700			_aMiller, Mark Crispin -- introduction
942			_c1
999			_c13718 _d13718