000			01133nam a22001697a 4500
008			180122b xxu||||| |||| 00| 0 eng d
020			_a9789351197751 (pbk.)
041			_aEnglish
082			_a658.83 SAT
100			_aSathyapriya, P.
245			_aMarketing research / _cP. Sathyapriya
260			_aNew Delhi : _bbiztantra, _c2015.
300			_axx, 242 p. ; _c24 cm.
505			_aThe book starts with an introduction about marketing research and the process involved in performing research. It is followed by a discussion on research design and sampling design with the data collection methods and techniques. The data collection is guided with formulation of questionnaire and development of scales. Process of coding and tabulating of the data with testing the reliability and validity of the scales is elaborated in Chapter 7. Once data is ready for analysis, SPSS (Statistical Package for Social Sciences) is introduced for quantitative analysis. Second part of the book from chapters 7 through 11 brings out the application of SPSS for simple statistical methods.
650			_aMarketing. _aResearch. _aSPSS.
942			_c1
999			_c13717 _d13717