000			01371nam a2200193Ia 4500
008			140814s9999 xx 000 0 und d
020			_a9781422124826
041			_aEnglish
082			_a658.406 VER
100			_aVerganti, Roberto
245			_aDesign-driven innovation : _bchanging the rules of competition by radically innovating what things mean / _cRoberto Verganti
260			_aBoston, Mass. : _bHarvard Business Press, _c©2009.
300			_axv, 272 p. : _bill. ; _c25 cm.
366			_f25 _e43 dt.Feb 16 2010 12:00AM
505			_aDesign-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
650			_aTechnological innovations.
650			_aIndustrial management.
942			_c1
999			_c12261 _d12261