000 01065nam a2200217Ia 4500
008 140814s9999 xx 000 0 und d
020 _a9781422103210
041 _aEnglish
082 _a658.4012 SCH
100 _aSchmitt, Bernd
245 _aBig think strategy :
_bhow to leverage bold ideas and leave small thinking behind /
_cBernd Schmitt
260 _aBoston, Mass. :
_bHarvard Business School Press,
_c©2007.
300 _axi, 177 p. :
_bill. ;
_c25 cm.
366 _f25
_e43 dt.Feb 16 2010 12:00AM
505 _aBig think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.
650 _aCreative ability in business.
650 _aStrategic planning.
650 _aSuccess in business.
650 _aOrganizational effectiveness.
942 _c1
999 _c12257
_d12257