000			00960nam a2200193Ia 4500
008			140814s9999 xx 000 0 und d
020			_a9781847940360 (pbk.)
041			_aEnglish
082			_a658.802 AND
100			_aAnderson, Chris.
245			_aThe long tail : _bwhy the future of business is selling less of more / _cChris Anderson.
250			_aRev. and updated ed.
260			_aLondon : _bBusiness books, _c2009.
300			_axii, 267 p. ; _c20 cm.
500			_aIncludes bibliographical references and index.
505			_aSummary: The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
650			_aElectronic commerce. _aMarket segmentation. _aMarketing Innovations. _aMarketing Technological innovations.
942			_c1
999			_c12130 _d12130