000			01190nam a2200217Ia 4500
008			140814s9999 xx 000 0 und d
020			_a9788131207673 (pbk.)
041			_aEnglish
082			_a658.87 FER
100			_aFernie, John
245			_aPrinciples of retailing / _cJohn Fernie; Suzanne Fernie; Christopher Moore
260			_aBurlington : _bButterworth-heinemann, _c2015.
300			_axviii, 349 p. : _bill. ; _c24 cm.
366			_f25% _e22 dt.Sep 12 2009 12:00AM
500			_aIncludes bibliographical references and index.
505			_aContents: The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalization of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
650			_aRetail Management. _aRetail trade.
700			_aFernie, Suzanne
700			_aMoore, Christopher
942			_c1
999			_c12040 _d12040