000 01248nam a2200145Ia 4500
008 140814s9999 xx 000 0 und d
082 _a658.872 SHA
100 _aSharma, D.P.
245 _ae-Retailing :
_bprinciples and practice /
_cD.P. Sharma.
260 _aMumbai :
_bHimalaya publishing house,
_c2009.
300 _a388 p. ;
_c28 cm.
505 _aSummary: The knowledge of e-Retailing system is necessary for those pursuing the degree and postgraduate degree course in Business Management, even for the students of Business Management courses having electives as Marketing or Retail Management or part of the curriculum that necessitates the basic knowledge of e-Retailing. CONTENTS - 1. Foundation of e-Retailing 2. e-Retailing The Application Domain 3. Competitive Strategies 4. e-Retailing: The Current Trends 5. e-Commerce: Procedures and Methods 6. Commercial Website Designing 7. Computer Networking: Concepts and Applications 8. Database Concepts: The Foundation 9. Data Warehousing: Basic Technology and Utilization 10. Enterprise Resource Planning: Design and Implementation 11. Decision Support System: The Knowledge Foundation 12. RFID: New Era Technology and Application Domain
650 _aRetail Management.
942 _c1
999 _c11866
_d11866