000 01626nam a2200241Ia 4500
008 140814s9999 xx 000 0 und d
020 _a9780684841465
041 _aEnglish
082 _a658.4012 POR
100 _aPorter, Michael E.
245 _aCompetitive advantage :
_bcreating and sustaining superior performance : with a new introduction /
_cMichael E Porter
260 _aNew York :
_bFree Press,
_c1998.
300 _axxiv, 557 p. :
_bill. ;
_c24 cm.
500 _aOriginally published: New York : Free Press ; London : Collier Macmillan, ©1985.
505 _a1. Competitive strategy: The core concepts -- Part I. Principles of competitive advantage -- 2. The value chain and competitive advantage -- 3. Cost advantage -- 4. Differentiation -- 5. Technology and competitive advantage -- 6. Competitor selection -- Part II. Competitive scope within an industry -- 7. Industry segmentation and competitive advantage -- 8. Substitution -- Part III. Corporate strategy and competitive advantage -- 9. Interrelationships among business units -- 10. Horizontal strategy -- 11. Achieving interrelationships -- 12. Complementary products and competitive advantage -- Part IV. Implications for offensive and defensive competitive strategy -- 13. Industry scenarios and competitive strategy under uncertainty -- 14. Defensive strategy -- 15. Attacking an industry leader.
650 _aGeneral Management
650 _aCompetition.
650 _aIndustrial management.
650 _aStrategisch management.
650 _aConcurrentie.
650 _aIndustrie Management
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999 _c11463
_d11463