000			01097nam a2200217Ia 4500
008			140814s9999 xx 000 0 und d
020			_a9780060517120
041			_aEnglish
082			_a658.8 MOO
100			_aMoore, Geoffrey A
245			_aCrossing the chasm : _bmarketing and selling disruptive products to mainstream customers / _cGeoffrey A Moore
260			_aNew York, NY : _bHarperBusiness Essentials, _c©2002.
300			_axxi, 227 p. : _bill. ; _c21 cm.
500			_aIncludes index.
505			_aPart I: Discovering the chasm -- Introduction: If Bill Gates can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- Part II: Crossing the chasm -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: Getting beyond the chasm.
650			_aSelling -- High technology.
650			_aHigh technology -- Marketing.
650			_aTechnological innovations -- Marketing.
700			_aRegis McKenna -- with a foreword by
942			_c1
999			_c10993 _d10993