| 000 | 00581nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 140814s9999 xx 000 0 und d | ||
| 020 | _a9780743207676 | ||
| 041 | _aEnglish | ||
| 082 | _a658.4092 AAK | ||
| 100 | _aAaker, David A., | ||
| 245 |
_aBrand leadership / _cDavid A Aaker; Erich Joachimsthaler |
||
| 260 |
_aNew York : _bFree Press, _c2002. |
||
| 300 |
_a368 p. : _bfacsimiles ; _c23 cm. |
||
| 650 | _aLeadership | ||
| 650 | _aBrand name products -- Management. | ||
| 650 | _aSales & marketing. | ||
| 700 | _aJoachimsthaler, Erich -- author | ||
| 942 | _c1 | ||
| 999 |
_c10820 _d10820 |
||