000 00299nam a2200109Ia 4500
008 140814s9999 xx 000 0 und d
082 _a658.8
_bHAR
100 _aHarvard Business School Press
245 _aHbr on Marketing
260 _bHarvard Business Review
_aBoston
650 _aMarketing Management
999 _c10806
_d10806