000			01469nam a2200241Ia 4500
008			140814s9999 xx 000 0 und d
020			_a9780750656252 (pbk.)
020			_a0750656255 (pbk.)
041			_aEnglish
082			_a658.8 MCD
100			_aMcDonald, Malcolm
245			_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald; Institute of Marketing.
260			_aOxford ; Boston : _bButterworth-Heinemann, _c2002.
300			_axix, 630 p. : _bill. ; col. images ; _c25 cm.
440			_aMarketing series (London, England)., Professional development.
500			_a"Published in association with the Chartered Institute of Marketing." Includes index.
505			_aFront Cover; Marketing Plans; Copyright Page; Contents; Preface and acknowledgements; How to use this book to achieve the best results; Learning features; An important note to the reader from the author; Chapter 1. Understanding the marketing process; Chapter 2. The marketing planning process: 1 The main steps; Chapter 3. The marketing planning process: 2 Removing the myths; Chapter 4. Completing the marketing audit: 1 The customer and market audit; Chapter 5. Completing the marketing audit: 2 The product audit; Chapter 6. Setting marketing objectives and strategies.
650			_aMarketing -- Management.
650			_aMarketing -- Planning.
650			_aMarketing.
650			_aBUSINESS & ECONOMICS -- Green Business.
942			_c1
999			_c10535 _d10535