000 00484nam a2200157Ia 4500
008 140814s9999 xx 000 0 und d
020 _a9780761932581 (pbk.)
041 _aEnglish
082 _a658.8 PAN
100 _aJ.S.Panwar
245 _aBeyond consumer marketing :
_bsectoral marketing and emerging trends /
_cPanwar, J.S.
260 _aNew Delhi :
_bResponse Books,
_c2004.
300 _axx, 487 p. ;
_c22 cm.
650 _aCustomer Relationship Management
942 _c1
999 _c10396
_d10396