| 000 | 00491nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 140814s9999 xx 000 0 und d | ||
| 020 | _a9788131207659 | ||
| 082 |
_a658.8 COP _bCOP |
||
| 100 | _aCopley, Paul | ||
| 245 |
_aMarketing communications management : _bconcepts and theories, cases and practices / _cPaul Copley |
||
| 260 |
_aNew York : _bElesevier, _c2004. |
||
| 300 |
_axiv, 441 p. ; _c28 cm. |
||
| 366 |
_f20 _e402/25/03/2008 |
||
| 650 | _aMarketing Management | ||
| 942 | _c1 | ||
| 999 |
_c10055 _d10055 |
||