TY  - BOOK
AU  - Bijapurkar, Rama
TI  - We are like that only :  : understanding the logic of  consumer india 
SN  - 9780143065975 (pbk.)
U1  - 658.8342 BIJ 
PY  - 2009///
CY  - New Delhi
PB  - Penguin books
KW  - Consumer Behavior
N1  - The book reveals the twelve key facets of consumer India, Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy
ER  -