TY  - BOOK
AU  - Aaker, David A.
TI  - Building strong brands
SN  - 9780743232135 (pbk.)
U1  - 658.827 AAK 
PY  - 1996///
CY  - New York : 
PB  - Free Press, 
KW  - Brand Management
KW  - Brand name products--Management.
KW  - Brand name products--Valuation--Management.
KW  - Intangible property--Valuation--Management
N1  - Includes bibliographical references (p. ) and index;  Contributor biographical information http://www.loc.gov/catdir/bios/simon051/95009238.html opens in a new window
Sample text http://www.loc.gov/catdir/samples/simon031/95009238.html opens in a new window
Publisher description http://www.loc.gov/catdir/description/simon031/95009238.html opens in a new window
Table of contents only http://www.loc.gov/catdir/enhancements/fy0631/95009238-t.html
ER  -