TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing management / 
SN  - 9788178085869 (pbk.)
U1  - 658.848 KEE 
PY  - 2005///
CY  - New Delhi
PB  - Pearson education
KW  - Marketing Management
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -