TY  - BOOK
AU  - Parameswaran, M G
AU  - Medth, Kinjal
TI  - Draftfcb Ulka Brand Building Advertising :  Concepts and Cases
SN  - 9780070707139
U1  - 659.1  
PY  - 0000///xii
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Advertising
ER  -