TY  - BOOK
AU  - Zook, Chris
AU  - Allen, James
TI  - Profit from the Core:  a return to growth in turbulent times
SN  - 9781422131114
U1  - 658.15 ZOO 
PY  - 2010///
CY  - Boston
PB  - Harvard Business Press
KW  - Corporate Finance
N1  - Updated edition; Explains how companies can: develop a strong core and use it to establish a leadership position; follow the golden rule of strategy; assess whether your core is operating at its full potential; uncover assets in your core that provide the seeds for new growth; and, find a repeatable formula to apply core business strengths in adjacent markets
ER  -