TY  - BOOK
AU  - Jarvis, Jeff
TI  - What would google do?
SN  - 9780062063359 (pbk.)
U1  - 004 JAR 
PY  - 2009///
CY  - New York
PB  - Harper collins publishers
KW  - Information technology - Management
KW  - Technical Innovation
KW  - Creative ability in Business
KW  - Management
KW  - Google
N1  - Includes index; A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description
ER  -