TY  - BOOK
AU  - Schwetje, Gerald
AU  - Vaseghi, Sam -- author
TI  - The business plan : : how to win your investors' confidence 
SN  - 9788184893953
U1  - 658.401 SCH 
PY  - 2005///
CY  - Berlin ; London : 
PB  - Springer, 
KW  - Business policy
KW  - Business planning
N1  - Necessity of planning.- Business plan project.- Executive summary.- Business idea and strategic goals.- Management team and organization.- Products and services.- Market and competition.- Marketing and sales.- Research and development.- Production.- Procurement and logistics.- Finance.- The way to the investor
ER  -