00394nam a2200133Ia 4500008004100000020001800041082001500059100002000074245006400094260003400158366003500192650001400227700001900241140814s9999 xx 000 0 und d a9780749465353 a658.8bZOR aZoratti, Sandra aPrecision Marketing : Maximizing Revenue Through Relevance bKogan Page LimitedaNew Delhi f25eHO/2012/CRB/200/20/02/2013 aMarketing aGallagher, Lee