TY  - BOOK
AU  - Sehgal, Ram
TI  - 9 secrets of advertising
SN  - 9780070611306
U1  - 659.1 SEH 
PY  - 2007///
CY  - New Delhi : 
PB  - Tata McGraw-Hill, 
KW  - Advertising
N1  - Includes index; Managing yourself --
Managing creativity --
Managing clients --
Managing people --
Managing planning --
Managing media --
Managing new business --
Managing change --
Managing finance --
The final point
ER  -