TY  - BOOK
AU  - Mathur, U.C.
TI  - Advertising management: text and cases 
SN  - 9788122421514 (pbk.)
U1  - 659.1 MAT 
PY  - 2008///
CY  - New Delhi
PB  - New age international publishers
KW  - Advertising
KW  - Management
ER  -