TY  - BOOK
AU  - Silverstein, Michael J
AU  - Singhi, Abheek
TI  - $10 Trillion Prize : Captivating The Newly Affluent in China and India
SN  - 9781422187050
U1  - 658.8342 
CY  - Boston
PB  - Harvard Business Review Press
KW  - Consumer Behavior
ER  -