TY  - BOOK
AU  - Sheth, Jagdish N
AU  - Sisodia, Rajendra S
TI  - 4As of  Marketing :  Creating Value for Customers, Companies and Society
SN  - 9780415898355
U1  - 658.812 
CY  - New York
PB  - Routledge
KW  - Customer Relationship Management
ER  -