TY  - BOOK
AU  - Ries, Al
AU  - Trout, Jack.
TI  - Positioning :  : the Battle for Your Mind 
SN  - 9780070533752 (pbk.)
U1  - 659.1 RIE 
PY  - 2000///
CY  - New Delhi
PB  - Tata Mcgraw Hill Education Private Limited
KW  - Advertising
ER  -