TY  - BOOK
AU  - Rogers, Martha
AU  - Peppers, Don. 
AU  - Rogers, Martha.
TI  - Do you want to keep your customers forever
SN  - 9781422140277 (pbk.)
U1  - 658.22 PIN 
PY  - 2009///
CY  - Boston
PB  - Harvard business school press
KW  - Management
KW  - Customer equity
KW  - Customer loyalty.
KW  -  Customer services
N1  - "This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher
ER  -