TY  - BOOK
AU  - Fifty Lessons
TI  - Sparking Innovation
SN  - 9781422126424
U1  - 658.406 FIF 
PY  - 2008///
CY  - Boston, Mass. : 
PB  - LES50ONS [Fifty Lessons], 
KW  - Innovation Management
KW  - New products
KW  - Technological innovations -- Management
N1  - "Straight talk from the world's top business leaders"--Cover; Hunting for innovation /​ Robert Malcolm
Moving into new markets /​ Will Whitehorn
Innovate by anticipating customer needs /​ Ivan Seidenberg
Moving beyond linear market research /​ Neville Isdell
The best innovations are new solutions to existing behaviors /​ Andrew Robertson
Turning your customers into your R&​D force /​ John Abele
Successfully implementing new technology /​ Clayton Chrsitensen
Don't let success stifle fresh thinking /​ Robert Herbold
Avoid rigid thinking /​ Jimmy Wales
Managing innovation internally /​ Matt Ferguson
Implementing innovation in a risk-averse culture /​ Jim Garrity
Creativity and routine work are hard to mix /​ Robert Sutton
Workers and innovators /​ Phil Smith
The future /​ Sir David Varney
ER  -