TY  - BOOK
AU  - Cohen, Marshal
TI  - Why Customers Do What They Do:  Who They Are, Why They Buy, and How You Can Anticipate Their Every Move / 
SN  - 9780071460361 (pbk.)
U1  - 658.8342 COH 
PY  - 2019///
CY  - New York
PB  - Mcgraw-hill
KW  - Consumer Behavior
ER  -