00327nam a2200121Ia 4500008004100000020001800041082001500059100001700074245006100091260002100152366000700173650002500180140814s9999    xx            000 0 und d  a9780814473764  a658.8bUPS  aUpshaw, Lynn  aTruth :  the New Rules for Marketing Ina Skeptical World  bAMACOMaNew York  f25  aMarketing Management