TY  - BOOK
AU  - Rapp, Stan
TI  - Reinventing Interactive and Direct Marketing :  Leading Experts Show How to Maximize Digital Roi With Idirect and Ibranding Imperatives
SN  - 9780071638029
U1  - 658.84 
CY  - New York
PB  - Mcgraw-hill
KW  - Direct Marketing
ER  -