TY  - BOOK
AU  - Meldrum, Mike
AU  - Mcdonald, Malcoim
TI  - Marketing Ina Nutshell :  Key Concepts for Non Specialists
SN  - 9788131215760
U1  - 658.8 
CY  - Noida
PB  - Elsevier
KW  - Marketing Management
ER  -