TY  - BOOK
AU  - Venkatesh, K
TI  - Marketing of  Information Technology : : concepts, products, services and intellectual property rights 
SN  - 9780070248724
U1  - 004 VEN 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Information Technology
KW  - Marketing
KW  - Services market
ER  -