TY - BOOK AU - Nayar, Vineet AU - Prahalad, C. K. -- foreword by TI - Employees first, customers second : : turning conventional management upside down SN - 9781422139066 (hbk.) U1 - 658.22 NAY PY - 2010/// CY - Boston, Mass PB - Harvard Business Press, KW - Management KW - Case studies KW - Changement organisationnel KW - Corporate culture KW - Culture d'entreprise KW - Customer relations N1 - Mirror mirror: creating the need for change Trust through transparency: creating a culture of change Inverting the organizational pyramid: building a structure for change Recasting the role of the CEO: transferring the responsibility for change Find understanding in misunderstanding: renewing the cycle of change ER -