TY  - BOOK
AU  - Martin, Roger L.
TI  - The design of business : : why design thinking is the next competitive advantage 
SN  - 9781422177808
U1  - 658.4063 MAR 
PY  - 2009///
CY  - Boston, Mass. : 
PB  - Harvard Business Press, 
KW  - Creative ability in business.
KW  - Lateral thinking.
KW  - Creative thinking.
KW  - Knowledge management.
KW  - Management
N1  - The knowledge funnel : how discovery takes shape --
The reliability bias : why advancing knowledge is so hard --
Design thinking : how thinking like a designer can create sustainable advantage --
Transforming the corporation : the design of Procter & Gamble --
The balancing act : how design-thinking organizations embrace reliability and validity --
World-class explorers : leading the design-thinking organization --
Getting personal : developing yourself as a design thinker
ER  -